MindsEye—a recent release from Build A Rocket Boy—has seen its sticker price trimmed by nearly 33%, barely a month after landing on store shelves.
The change comes as most retailers rush to adjust their prices on the physical edition of the title, signaling continuing challenges for what is shaping up to be one of this year’s most notable gaming misfires.
Price Drops Hit Leading Retailers
- Physical copies of MindsEye for PS5 and Xbox Series X|S now list for just $40 at retailers such as:
- Amazon
- Walmart
- Target
- GameStop
The only major holdout is Best Buy, which continues to sell the game at its initial $59.99 price tag. This disparity suggests the markdowns may be retailer-driven rather than initiated by the publisher or developer.
A Difficult Debut
Industry observers have pointed to MindsEye’s disappointing debut as a possible reason behind the rapid price reduction.
The game has emerged as an early contender for the biggest flop of 2025, drawing much attention for its weak reception. With an average review score of just 1.8 out of 10, the title has struggled to find an audience or win over critics.
“Whether you see the drop as a sign of sabotage or simply a reflection of MindsEye’s lackluster quality, few expected such a steep cut this soon,” one industry analyst observed.
Retailer Discounts and Future Prospects
Gamers who felt $60 was too steep may now consider picking up a copy, though some are waiting for the price to dip even lower.
Comparisons have been drawn to recent cases like Skull and Bones or Suicide Squad: Kill the Justice League, high-profile titles that saw dramatic price drops in a short span.
- MindsEye remains a single-player experience, meaning large-scale server shutdowns aren’t looming.
- Some speculate these markdowns are efforts to clear inventory, potentially making the physical edition a future collector’s item.
Fallout for Developers
Behind the scenes, the fallout extends beyond sales figures. Reports indicate that as many as 100 employees at Build A Rocket Boy could face layoffs in response to the title’s poor market performance.
Game Information at a Glance
- Release Date: June 10, 2025
- Developer: Build A Rocket Boy
- Publisher: IO Interactive Partners A/S
- Engine: Unreal Engine 5
- Format: Single-player Action Adventure Third-Person Shooter
- ESRB: Rating Pending
Key Takeaways:
- MindsEye is available at a reduced price at most major retail chains.
- Initial feedback has been resoundingly negative, reflected in deep discounts just weeks after release.
- The developer faces significant internal challenges as a result of the game’s disappointing sales.
Summary: The rapid discounting of MindsEye across top retailers highlights ongoing struggles for this year’s most troubled new gaming release, raising questions about industry pricing tactics, retailer strategies, and the title’s lasting legacy.